For as long as I can remember, fashion has enticed me. From wrapping up my dolls as a child to trying different trends as a teenager to being a ‘fashion consultant’ to my friends in college, the seed of creative designing grew along with me. 

When I spotted a fabric or pattern I liked, it seemed to talk to me and I formed a kind of bond with it wanting to turn it into a story with embroidery and embellishments! 

That is what my design ideas have always been to me, ‘A Story waiting to be Told’!

After completing my formal education as a fashion designer and settling down in Ludhiana, a city that envelopes in its fold the charismatic opulence and keen fashion sense. A city whose pace can adapt to both slow and fast, a city which dares to dream big and a city which knows how to keep its pace with the world!

About a decade and a half back, the fashion in India underwent a phenomenal change with Big Designer labels which were known to dress only stars and niche houses of India coming into reach of more people. And the Era of labels and designer fashion began!

I was thrilled to see fashion marking its presence in common lives and wanted to be very much a part of this revolution! 

Moreover, as I saw the people of my City having to make headway for Delhi for all their Fashion needs, I resolved to give Ludhiana a brand of its own, a brand at Par with designers in Cosmopolitan cities, a brand that was their own and within their reach!

This Vision gave birth to a bigger Vision and the Sprawling Studio of ‘Pooja Mago ‘ was born out of the womb of an ethereal love story…my love story with Fashion!